In addition, keyword co-occurrence techniques are used to scrutinize the field’s major schools of thought. This study aims to explore the hijab research impactful authors, influential journals, collaboration networks and emerging trends. The APA citation is included in the title/header of this item. The texts analyzed in this chapter include both written (e.g., responses, discussions and descriptions) and video texts from a variety of social media sites (e.g.,, , A Gay Girl inĭamascus). Finally, this chapter is not an exhaustive study but instead focuses on three prevalent representations that speak to a specific nexus of gender, culture and faith. This analysis aims to examine the implications of representations of Muslim women but does not assume or authenticate that Muslim women always create these representations. Second, the anonymity that Harris (2008) says facilitates Muslim women’s online communication means the social media researcher cannot completely know if the individual behind a representation is a Muslim and/or a woman (e.g., A Gay Girl in Damascus blog). First, a male researcher will not gain access to password protected and Outlaw, (2) the good Muslim sister and (3) the Western fantasy. Representations of the Muslim woman popularized via social media: (1) the cultural Fashion innovativeness was found not to have significant effect towards modest apparel purchase intention and social media does not moderate these factors to influence Malaysian Muslim women purchase attention at the moment.Ībstract - This chapter focuses on analyzing the ideology and implications of three specific Data was analyzed using SPSS version 22 and Smart PLS 3. This study was carried out via convenience sampling of Muslim women in Kuala Lumpur, Malaysia as Malaysia has more than 60 percent Muslim population. The finding from this study will benefit marketers and industry players to understand more about this newly emerging segment and how to attract them. Fashion Innovativeness and Opinion Leadership are elements that represent the consumer Perceived Value while Fashion Consciousness and Fashion Motivation are elements representing the consumer’s Personal Value are the factors that this study is looking at. The purpose of this study is to find out the factors that influence Muslim women to purchase modest apparel and whether social media has any influence towards their purchase decision. Donning modern apparel but at the same time still adhering to the strict requirement of covering ones ‘aurat’ had created modest apparel segment that could not to be ignored by fashion industry players due to the increasing demand from that growing niche market. As fashion evolves, the industry had witnessed an evolution in the way of how Muslim women dressed. Muslim women are huge target market that fashion industry just cannot afford to ignore.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |